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All lessons in Local SEO Lesson 8.2 of 61

Module 1: Introduction to Local Search

  1. 1.1What is local search marketing?
  2. 1.2How does Google local search work?
  3. 1.3Google Search vs. Google Maps: what's the difference?
  4. 1.4How does Google determine local rankings?
  5. 1.5What is the local search customer journey?

Module 2: Google Business Profile

  1. 2.1How to set up a Google Business Profile
  2. 2.2How to verify a Google Business Profile
  3. 2.3How to choose the right business categories
  4. 2.4How to optimize business information and services
  5. 2.5How to add photos, videos, products, and updates
  6. 2.6How to manage multiple locations in Google Business Profile
  7. 2.7Service-area businesses vs. storefronts

Module 3: Local Keyword Research and Search Intent

  1. 3.1How to find local keywords
  2. 3.2City, neighborhood, and service-based keywords
  3. 3.3Understanding near me searches
  4. 3.4Transactional vs. informational local intent
  5. 3.5How to research local competitors and keywords
  6. 3.6How to map keywords to locations and services

Module 4: Local Landing Pages and Website Optimization

  1. 4.1How to create location landing pages
  2. 4.2How to optimize local service pages
  3. 4.3How to write location-relevant titles and content
  4. 4.4How to build location and service page architecture
  5. 4.5How to avoid duplicate and thin location pages
  6. 4.6Local business schema and structured data
  7. 4.7How to keep your website and Business Profile consistent

Module 5: Reviews and Reputation Management

  1. 5.1Why do reviews matter for local businesses?
  2. 5.2How to build a customer review generation process
  3. 5.3How to respond to positive and negative reviews
  4. 5.4How to handle fake or policy-violating reviews
  5. 5.5Review policies and ethical reputation management
  6. 5.6How to monitor review trends and customer sentiment

Module 6: Local Citations and Business Listings

  1. 6.1What are local citations?
  2. 6.2Name, address, and phone number consistency
  3. 6.3How to find relevant business directories
  4. 6.4How to create and update business listings
  5. 6.5How to identify duplicate and incorrect listings
  6. 6.6Industry-specific and local directory opportunities

Module 7: Local Authority and Competitive Visibility

  1. 7.1How to analyze local search competitors
  2. 7.2How to earn local links through community partnerships
  3. 7.3Local sponsorships, organizations, and media
  4. 7.4How to build local brand recognition
  5. 7.5How to evaluate competitor reviews and business profiles
  6. 7.6How to identify local visibility gaps

Module 8: Local Search Tracking and Reporting

  1. 8.1How to track local rankings across geographic areas
  2. 8.2Understanding Google Business Profile performance
  3. 8.3How to measure calls, website visits, and direction requests
  4. 8.4How to track local leads and conversions
  5. 8.5How to use Google Search Console and Analytics for local SEO
  6. 8.6How to create local search performance reports

Module 9: Local Search Strategy by Business Type

  1. 9.1Local search for restaurants and retail stores
  2. 9.2Local search for service-area businesses
  3. 9.3Local search for professional services
  4. 9.4Local search for healthcare and other regulated industries
  5. 9.5Local search for multi-location businesses
  6. 9.6Local search for new and small businesses

Module 10: Local Search Audits and Practical Projects

  1. 10.1How to conduct a local search audit
  2. 10.2How to audit a Google Business Profile
  3. 10.3How to check local landing pages and citations
  4. 10.4How to evaluate reviews and competitor visibility
  5. 10.5How to build a prioritized local search action plan
  6. 10.6How to create a 30-day local search improvement plan

Understanding Google Business Profile performance

Your roadmap for this lesson

  • Where to find performance data
  • What each metric means
  • How to read the search terms report
  • How to spot changes worth investigating

Short answer

Google Business Profile performance shows how customers find and interact with your profile. It reports views by platform and device, the search terms that showed your business, and interactions like calls, messages, bookings, direction requests, and website clicks. Compare months and seasons to spot growth, drops, and which actions customers take most.

Where to find it

Search your business name on Google while signed in, or open Business Profile Manager. Choose Performance.

You can change the date range. Compare month to month, and the same month last year.

Profile views

Profile views show how many people saw your profile. They are split by platform and device:

  • Google Search, mobile
  • Google Search, desktop
  • Google Maps, mobile
  • Google Maps, desktop

A restaurant may see most views from Maps on mobile. A law firm may see more from Search.

Search terms

The search terms report lists the searches that showed your profile. You will see two kinds:

  • branded terms, like your business name
  • discovery terms, like “dentist Legazpi”

Growing discovery terms means new customers are finding you.

Interactions

Interactions count customer actions:

  • calls
  • messages, if enabled
  • bookings, if available for your category
  • direction requests
  • website clicks

These are closer to real customers than views.

Spot changes

When a number moves sharply, ask why:

  • Seasonality: resorts peak in summer, gift shops in December.
  • Ranking changes: check your rank tracker.
  • Profile changes: new categories, edits, or suspensions.

Write short notes each month about changes you made. They help explain the data later.

Try it

Sort each event.

Is this a view or an interaction?

  • Someone saw your profile on Maps

  • Someone tapped Call

  • Someone tapped Directions

  • Someone saw your profile on Search desktop

Quick quiz

1. Which is an interaction?
2. What do discovery search terms show?
3. Why compare with the same month last year?

Common mistakes

  • Only watching views. Interactions matter more.
  • Ignoring seasonality. Compare like with like.
  • Not writing notes. You forget what changed.

Your action

Read the performance data of your chosen business, if you have access. Your progress saves on this device.

Key terms

Profile views
How many unique people viewed your profile.
Platform and device
Whether views came from Search or Maps, on mobile or desktop.
Interactions
Actions like calls, messages, bookings, directions, and website clicks.
Search terms
The searches that showed your profile.
Seasonality
Regular ups and downs tied to time of year.

Questions beginners ask

Where do I see performance?

Open your profile on Google Search or in Business Profile Manager and choose Performance.

Why did my views drop?

It could be seasonal, a ranking change, or a profile issue. Compare with the same month last year.

Are the numbers exact?

They are estimates. Use them to see trends rather than exact counts.

Related lessons

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