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All lessons in Google Ads for Beginners Lesson 1.2 of 24

Module 0: Introduction to PPC

  1. 0.1What is PPC?
  2. 0.2PPC vs SEO vs SEM
  3. 0.3How the Google Ads auction works
  4. 0.4PPC platforms compared

Module 1: Planning Your First Campaign

  1. 1.1Setting PPC goals
  2. 1.2Setting a Google Ads budget
  3. 1.3PPC keyword research
  4. 1.4Google Ads keyword match types
  5. 1.5Negative keywords

Module 2: Building the Campaign

  1. 2.1How to create a Google Ads account
  2. 2.2Campaign and ad group structure
  3. 2.3Location, language, and schedule
  4. 2.4Google Ads bidding strategies

Module 3: Writing Ads That Get Clicks

  1. 3.1How to write responsive search ads
  2. 3.2PPC ad copy formulas
  3. 3.3Google Ads assets
  4. 3.4PPC landing page best practices

Module 4: Tracking Results

  1. 4.1Google Ads conversion tracking
  2. 4.2What is Quality Score?
  3. 4.3PPC metrics that matter
  4. 4.4Google Ads search terms report

Module 5: Optimizing and Scaling

  1. 5.1Your first 30 days
  2. 5.2Common Google Ads mistakes
  3. 5.3Your PPC action plan

Setting a Google Ads budget

Covered here

  • How daily budget and monthly budget work in Google Ads
  • How to estimate clicks from your budget in pesos
  • A safe starting budget for a small business

Short answer

Google Ads costs what you choose to spend. You set an average daily budget, and Google charges per click. Monthly spend is about your daily budget times 30.4. To estimate clicks, divide your budget by the average cost per click. Many small businesses start testing with ₱300 to ₱1,000 a day.

Daily budget and monthly budget

In Google Ads, you set an average daily budget for each campaign.

Google may spend more on busy days and less on slow days. On a single day, it can spend up to twice your daily budget. Over a month, it will not charge more than your daily budget times 30.4.

Example: a ₱500 daily budget means a monthly limit of about ₱15,200.

How to estimate clicks

Use this simple formula: estimated clicks = budget ÷ average cost per click.

Budget math: 500 pesos a day times 30.4 is 15,200 a month, divided by 25 peso CPC is about 608 clicks₱500daily budget× 30.4days₱15,200monthly limit÷ ₱25avg. CPC~608clicks a monthEstimated clicks = budget ÷ CPCOne day can reach 2× the daily budget, but never the monthly limit.
Use your own CPC estimate from Keyword Planner. These numbers are an example.
Daily budgetAvg. CPCClicks per dayClicks per month
₱300₱1520about 600
₱500₱2520about 600
₱1,000₱4025about 750

These CPC values are examples only. Real costs depend on your industry, city, and competition. You will find real CPC estimates with Keyword Planner in Lesson 1.3.

How much to start with

Start with a budget that buys enough clicks to learn from. A good rule: aim for 10 to 20 clicks a day.

  1. Find the average CPC for your main keywords.
  2. Multiply it by 15 clicks. That is your test daily budget.
  3. Commit to at least 30 days before judging results.
  4. Only spend money you can afford to lose while learning.

Example: a Cebu catering business sees an average CPC of ₱30. 15 clicks × ₱30 = ₱450 a day, or about ₱13,700 a month.

Try it: peso budget calculator

Change the numbers to match your business.

    Quick quiz

    1. A ₱400 daily budget has a monthly limit of about:
    2. Budget ₱600 a day and CPC ₱20. About how many clicks a day?
    3. Google spent twice your daily budget on Monday. Should you panic?

    Common mistakes

    • Starting too small to learn. Two clicks a day tells you almost nothing.
    • Panicking when one day goes over. The monthly limit protects you.
    • Judging results after one week. Give it at least a month.
    • Forgetting taxes. Check your billing settings for any VAT added to your charges.

    Your action

    Pick a test daily budget using the 15-clicks rule. Multiply it by 30.4. If the monthly number is not comfortable, adjust before you launch.

    Key terms

    Average daily budget
    The average amount you want to spend per day on a campaign.
    Monthly charging limit
    Your daily budget times 30.4.
    Estimated clicks
    Budget divided by average cost per click.
    Conversion rate
    The share of clicks that become leads or sales.

    Questions beginners ask

    What is the minimum budget for Google Ads?

    There is no official minimum, but very small budgets learn slowly.

    Can I pause anytime?

    Yes. You only pay for clicks you already received.

    Related lessons

    Want someone to run your Google Ads while you learn? The team at Remar Digital can help.