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All lessons in Google Ads for Beginners Lesson 3.2 of 24

Module 0: Introduction to PPC

  1. 0.1What is PPC?
  2. 0.2PPC vs SEO vs SEM
  3. 0.3How the Google Ads auction works
  4. 0.4PPC platforms compared

Module 1: Planning Your First Campaign

  1. 1.1Setting PPC goals
  2. 1.2Setting a Google Ads budget
  3. 1.3PPC keyword research
  4. 1.4Google Ads keyword match types
  5. 1.5Negative keywords

Module 2: Building the Campaign

  1. 2.1How to create a Google Ads account
  2. 2.2Campaign and ad group structure
  3. 2.3Location, language, and schedule
  4. 2.4Google Ads bidding strategies

Module 3: Writing Ads That Get Clicks

  1. 3.1How to write responsive search ads
  2. 3.2PPC ad copy formulas
  3. 3.3Google Ads assets
  4. 3.4PPC landing page best practices

Module 4: Tracking Results

  1. 4.1Google Ads conversion tracking
  2. 4.2What is Quality Score?
  3. 4.3PPC metrics that matter
  4. 4.4Google Ads search terms report

Module 5: Optimizing and Scaling

  1. 5.1Your first 30 days
  2. 5.2Common Google Ads mistakes
  3. 5.3Your PPC action plan

PPC ad copy formulas

What we will go through

  • The four building blocks of strong ad copy
  • Three fill-in formulas you can reuse
  • Examples for Philippine businesses

Short answer

Strong PPC ad copy answers four questions fast: Is this what I searched for? Why this business? What do I get? What do I do next? Use the keyword in a headline, a unique selling point, a specific offer, and a clear call to action. Specific numbers and local details beat vague claims.

The four building blocks

  • Keyword in headline: shows the searcher they are in the right place.
  • Unique selling point (USP): what makes you different, like “Same-Day Service” or “DTI Registered.”
  • Offer: a reason to act now, like “Free Ocular” or “₱200 Off First Booking.”
  • Call to action (CTA): the next step, like “Book Now,” “Get a Quote,” or “Message Us.”
Four blocks of ad copy: keyword, unique selling point, offer, call to actionKeywordAircon Cleaning QCUSPSame-Day ServiceOffer₱499 Window TypeCTABook Your Slot TodaySponsored · coolfixqc.phAircon Cleaning QC | Same-Day Service₱499 window type. Licensed techs, pay after service.Book Your Slot Today.
Answer four questions fast: is this it, why you, what do I get, what do I do next.

Three formulas

Formula 1: Problem, solution, action. Headlines: “Aircon Not Cold?” and “Same-Day Repair in Davao.” Description: “Licensed techs fix most units in 1 visit. Book online and pay after service.”

Formula 2: Offer first. Headlines: “₱999 Full Car Detailing” and “Quezon City Car Wash.” Description: “Interior and exterior in 2 hours. Free pickup within 5 km. Reserve your slot today.”

Formula 3: Proof and trust. Headlines: “1,200+ Students Enrolled” and “IELTS Review Center Manila.” Description: “Small classes, weekend schedules, and mock tests. Get your free study plan.”

Making copy specific

VagueSpecific
Quality service5-Year Warranty on Parts
Affordable pricesStarts at ₱499
Fast deliveryDelivered in 2 Hours
Contact usGet a Free Quote Today

Numbers, prices, and timeframes help people decide. Only claim what is true. Google’s ad policies forbid misleading claims.

Try it: fill-in ad copy template

Fill in each part for your business, then download your draft.

Quick quiz

1. Which is the most specific copy?
2. What does a call to action do?
3. Which is a unique selling point?

Common mistakes

  • Talking about yourself, not the customer. Lead with what they get.
  • No call to action. Tell people what to do next.
  • Copying competitor ads. You blend in instead of standing out.
  • Promising what the landing page does not show. That hurts trust and conversion rate.

Your action

Write one ad using each formula for your business. Keep the best headlines for your RSA from Lesson 3.1.

Key terms

Ad copy
The words in your ad.
Unique selling point (USP)
What makes your business different.
Offer
A specific deal or reason to act now.
Call to action (CTA)
The action you want people to take.

Questions beginners ask

Can I write ads in Taglish?

Yes, if your customers search that way. Keep it clear and easy to read.

Should I put prices in ads?

Often yes. It filters out people outside your price range before they click.

Related lessons

Want someone to run your Google Ads while you learn? The team at Remar Digital can help.