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All lessons in Local SEO Lesson 6.2 of 61

Module 1: Introduction to Local Search

  1. 1.1What is local search marketing?
  2. 1.2How does Google local search work?
  3. 1.3Google Search vs. Google Maps: what's the difference?
  4. 1.4How does Google determine local rankings?
  5. 1.5What is the local search customer journey?

Module 2: Google Business Profile

  1. 2.1How to set up a Google Business Profile
  2. 2.2How to verify a Google Business Profile
  3. 2.3How to choose the right business categories
  4. 2.4How to optimize business information and services
  5. 2.5How to add photos, videos, products, and updates
  6. 2.6How to manage multiple locations in Google Business Profile
  7. 2.7Service-area businesses vs. storefronts

Module 3: Local Keyword Research and Search Intent

  1. 3.1How to find local keywords
  2. 3.2City, neighborhood, and service-based keywords
  3. 3.3Understanding near me searches
  4. 3.4Transactional vs. informational local intent
  5. 3.5How to research local competitors and keywords
  6. 3.6How to map keywords to locations and services

Module 4: Local Landing Pages and Website Optimization

  1. 4.1How to create location landing pages
  2. 4.2How to optimize local service pages
  3. 4.3How to write location-relevant titles and content
  4. 4.4How to build location and service page architecture
  5. 4.5How to avoid duplicate and thin location pages
  6. 4.6Local business schema and structured data
  7. 4.7How to keep your website and Business Profile consistent

Module 5: Reviews and Reputation Management

  1. 5.1Why do reviews matter for local businesses?
  2. 5.2How to build a customer review generation process
  3. 5.3How to respond to positive and negative reviews
  4. 5.4How to handle fake or policy-violating reviews
  5. 5.5Review policies and ethical reputation management
  6. 5.6How to monitor review trends and customer sentiment

Module 6: Local Citations and Business Listings

  1. 6.1What are local citations?
  2. 6.2Name, address, and phone number consistency
  3. 6.3How to find relevant business directories
  4. 6.4How to create and update business listings
  5. 6.5How to identify duplicate and incorrect listings
  6. 6.6Industry-specific and local directory opportunities

Module 7: Local Authority and Competitive Visibility

  1. 7.1How to analyze local search competitors
  2. 7.2How to earn local links through community partnerships
  3. 7.3Local sponsorships, organizations, and media
  4. 7.4How to build local brand recognition
  5. 7.5How to evaluate competitor reviews and business profiles
  6. 7.6How to identify local visibility gaps

Module 8: Local Search Tracking and Reporting

  1. 8.1How to track local rankings across geographic areas
  2. 8.2Understanding Google Business Profile performance
  3. 8.3How to measure calls, website visits, and direction requests
  4. 8.4How to track local leads and conversions
  5. 8.5How to use Google Search Console and Analytics for local SEO
  6. 8.6How to create local search performance reports

Module 9: Local Search Strategy by Business Type

  1. 9.1Local search for restaurants and retail stores
  2. 9.2Local search for service-area businesses
  3. 9.3Local search for professional services
  4. 9.4Local search for healthcare and other regulated industries
  5. 9.5Local search for multi-location businesses
  6. 9.6Local search for new and small businesses

Module 10: Local Search Audits and Practical Projects

  1. 10.1How to conduct a local search audit
  2. 10.2How to audit a Google Business Profile
  3. 10.3How to check local landing pages and citations
  4. 10.4How to evaluate reviews and competitor visibility
  5. 10.5How to build a prioritized local search action plan
  6. 10.6How to create a 30-day local search improvement plan

Name, address, and phone number consistency

Inside this lesson

  • What NAP consistency means
  • Common NAP mistakes
  • How to set an official NAP
  • How to handle moves and number changes

Short answer

NAP consistency means your business name, address, and phone number appear the same way everywhere online, including your Google Business Profile, website, social pages, and directories. Choose one official version, use it everywhere, and update all listings when anything changes. Consistent NAP helps customers reach you and helps Google trust your data.

What NAP consistency means

NAP consistency means your name, address, and phone number look the same on every listing.

If your profile says “Lola’s Lechon, 45 Osmeña Blvd, Cebu City, 0917 123 4567,” every directory and social page should say the same.

Common mistakes

  • old phone numbers still showing on directories
  • an old address after the business moved
  • different names, like “Lola’s Lechon” vs “Lola Lechon House”
  • a staff member’s personal number on one listing
  • branches mixed up, with one branch’s number on another’s listing

Each mistake sends some customers to the wrong place, or makes them give up.

Set your official NAP

Write one official NAP in a shared document:

  • Name: exactly as on your signage and registration
  • Address: one standard format, like “Unit 3, 45 Osmeña Blvd, Brgy. Kalubihan, Cebu City, 6000 Cebu”
  • Phone: one main number, in one format, like “+63 917 123 4567”

Give it to everyone who creates listings.

Small differences are okay

“Blvd” vs “Boulevard” or “Brgy.” vs “Barangay” are fine. Google understands abbreviations. Focus on real differences: wrong numbers, wrong streets, and wrong names.

When things change

If you move or change numbers:

  1. Update Google Business Profile.
  2. Update your website and schema.
  3. Update Facebook, Apple, and Bing.
  4. Update directories, starting with the most visible ones.

Keep a list of all your listings, so updates are quick next time.

Try it

Sort each difference.

Is this a real NAP problem?

  • Old phone number on a directory

  • 'Brgy.' on one site, 'Barangay' on another

  • Old address after moving

  • 'Lola's Lechon' vs 'Lola Lechon House'

Quick quiz

1. What is an official NAP?
2. Which difference is acceptable?
3. What should you update first after moving?

Common mistakes

  • No official NAP document. Everyone types it differently.
  • Forgetting old listings after a move. Customers still find them.
  • Using personal numbers. They leave with the person.

Your action

Set the official NAP for your chosen business. Your progress saves on this device.

Key terms

NAP consistency
Using the same name, address, and phone number everywhere.
Official NAP
The one approved version of your business details.
Tracking number
A separate phone number used to measure calls from one source.
Old address
A previous address still listed somewhere online.
Citation cleanup
Finding and fixing wrong listings.

Questions beginners ask

Is 'Brgy.' vs 'Barangay' a problem?

No. Small abbreviations are fine. Different streets, numbers, or names are the problem.

Can I use call tracking numbers?

Yes, carefully. Use your main number as the primary number in your profile and add the tracking number as an additional number, or use tracking only on your website.

What should I do after moving?

Update your profile first, then your website, then every major listing.

Related lessons

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