Digital Marketing Glossary

Moving a page for good: anyone landing on the old address gets sent to the new one.

Google's AI-written answer box above some results, citing the pages it used.

A short description of an image in your HTML, read aloud by screen readers.

The clickable words in a link. Good ones tell readers where the link goes.

Making your content the one-line answer Google or an AI assistant gives when someone asks a question.

The rule for deciding which ad, click, or channel earns the sale.

A link pointing to your site from someone else's, often treated as a vote of trust.

A line of HTML that picks the main copy when several URLs show the same page.

How often people click after seeing your result or ad, shown as a percentage.

The path from first look to purchase, broken into steps so you can see where people quit.

Measuring the sales, leads, or calls your ads and website bring in.

Google's three measures of loading speed, responsiveness, and layout stability.

What you pay each time someone clicks your ad.

How Google's bots visit pages and follow links to discover what's online.

In GA4, the share of visits where people actually stayed, clicked, or viewed more.

Getting your brand named or linked when ChatGPT, Perplexity, or Gemini write an answer.

Where you pay to appear at the top of Google, on YouTube, and across millions of websites.

Google's free tool for tracking what visitors do on your website or app.

Your free listing on Google, where customers check your hours, location, and star ratings.

What customers say about your business on Google, with a 1 to 5 star score.

Google's free dashboard for your site: which searches show it, how often it gets clicked, and any indexing problems.

The code behind every web page, telling the browser what's a heading, a paragraph, a link, or an image.

The three-digit reply a server gives for every page request, like 200, 301, or 404.

Google saving a page to its database. A page that isn't indexed can't show up in search.

Links between pages on your own site that guide visitors and help Google find pages.

A GA4 action you mark as important, like a form submit. It used to be called a conversion.

Two of your own pages fighting over one search, dragging both down.

Deciding which page on your site targets which keyword, one main topic per page.

Settings that decide how loose or strict Google is when pairing searches with your keywords.

Finding the words people type into Google so you know what to write and target.

Searches with a place in them, like "dentist Pasig", or ones where Google assumes you want nearby results.

The box of three nearby businesses on a map that appears for searches like "near me".

Helping a business show up when nearby customers search, especially on Google Maps.

A short page summary in your HTML that Google may show under the headline.

Making sure your business details, like location and contact number, match on every website and directory.

A word you block so your ads stay away from people who won't buy.

A grade from Google Ads, out of 10, for how well your keyword, ad, and destination page fit together.

When one redirect leads to another before reaching the final page, slowing things down.

An ad format where you write many headlines, then Google rotates them to learn which mix wins.

A small file that tells bots which parts of your site not to crawl.

Code that labels your content, like a product or course, so search engines understand it.

The tool you type a question into, like Google or Bing, that pulls matching pages from its saved copy of the web.

What the searcher actually wants: to learn, to find a site, to compare, or to buy.

Using HTML tags that say what something is, like <nav> for menus, rather than plain <div> boxes.

Software like Screaming Frog that scans your site the way Googlebot does, for auditing.

A practice version of your site, hidden from the public, where you try updates first.

A health check of how well search engines can crawl, index, and load your site.

The page title in your HTML that usually becomes the blue headline in Google results.

Labels you add to a link so analytics can tell you exactly where each visitor came from.

A list of your page URLs in one file, so Google doesn't miss any.