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All lessons in Google Ads for Beginners Lesson 5.3 of 24

Module 0: Introduction to PPC

  1. 0.1What is PPC?
  2. 0.2PPC vs SEO vs SEM
  3. 0.3How the Google Ads auction works
  4. 0.4PPC platforms compared

Module 1: Planning Your First Campaign

  1. 1.1Setting PPC goals
  2. 1.2Setting a Google Ads budget
  3. 1.3PPC keyword research
  4. 1.4Google Ads keyword match types
  5. 1.5Negative keywords

Module 2: Building the Campaign

  1. 2.1How to create a Google Ads account
  2. 2.2Campaign and ad group structure
  3. 2.3Location, language, and schedule
  4. 2.4Google Ads bidding strategies

Module 3: Writing Ads That Get Clicks

  1. 3.1How to write responsive search ads
  2. 3.2PPC ad copy formulas
  3. 3.3Google Ads assets
  4. 3.4PPC landing page best practices

Module 4: Tracking Results

  1. 4.1Google Ads conversion tracking
  2. 4.2What is Quality Score?
  3. 4.3PPC metrics that matter
  4. 4.4Google Ads search terms report

Module 5: Optimizing and Scaling

  1. 5.1Your first 30 days
  2. 5.2Common Google Ads mistakes
  3. 5.3Your PPC action plan

Your PPC action plan

Inside this lesson

  • The three parts of a simple PPC action plan
  • How to plan budget and testing for 90 days
  • How to decide whether to scale, fix, or stop

Short answer

Your PPC action plan has three parts. A campaign checklist confirms your setup is right before launch. A budget plan sets your daily spend, monthly limit, and break-even CPA. A testing plan lists one change to try every two weeks. Review at 30, 60, and 90 days, then scale what works.

Part 1: campaign checklist

Tick each item before launch. Each one links back to the lesson that covers it.

Before launch

Part 2: budget plan

ItemExample
Daily budget₱500
Monthly limit (× 30.4)₱15,200
Estimated CPC₱25
Estimated clicks per month608
Expected conversion rate5%
Estimated leads per month30
Break-even CPA₱800

If your estimated CPA is above break-even, fix the landing page or offer before raising the budget. Use the calculator in Lesson 1.2 to fill in your own numbers.

Part 3: testing plan

Change one thing every two weeks, then compare:

  1. Weeks 1 to 2: launch and clean up search terms.
  2. Weeks 3 to 4: test two new headlines.
  3. Weeks 5 to 6: test a stronger offer on the landing page.
  4. Weeks 7 to 8: switch to Maximize conversions if conversions are steady.
  5. Weeks 9 to 12: expand to new keywords from the search terms report.

The 90-day decision

  • Scale: CPA is below break-even. Raise the budget by 20% every two weeks.
  • Fix: CPA is close to break-even. Improve the page, ads, or keywords.
  • Stop or rethink: CPA is far above break-even after 90 days. Try a new offer, platform, or SEO.
After 90 days compare CPA to break-even: scale, fix, or rethinkCPA vs break-evenCPA belowScale+20% budgetCPA closeFixpage, ads, keywordsCPA far aboveRethinkoffer, platform, SEO
Decide with numbers, not feelings, after 90 days of working tracking.

Try it: write your plan

Fill in each part, then download your one-page plan.

Quick quiz

1. Your CPA is below break-even for a month. What next?
2. How many things should you test at once?
3. When do you make the big keep-or-stop decision?

Common mistakes

  • Skipping the plan. Without targets, you cannot judge results.
  • Testing many things at once. You will not know what worked.
  • Scaling before tracking is reliable. Confirm conversions are real first.

Your action

Complete your plan and set your 30, 60, and 90-day review dates. You finished the course. You can now plan, build, track, and improve a small-budget Google Ads search campaign.

Key terms

Action plan
A written list of setup, budget, and testing steps.
Testing plan
A schedule of single changes to compare.
Scaling
Raising budget on a campaign that already works.
Break-even CPA
The highest cost per customer you can afford.

Questions beginners ask

How long until I know if Google Ads works?

Give it about 90 days with working conversion tracking.

What should I learn next?

Our SEO for Beginners course, so you can earn free traffic alongside your ads.

Related lessons

Want someone to run your Google Ads while you learn? The team at Remar Digital can help.