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All lessons in Local SEO Lesson 10.3 of 61

Module 1: Introduction to Local Search

  1. 1.1What is local search marketing?
  2. 1.2How does Google local search work?
  3. 1.3Google Search vs. Google Maps: what's the difference?
  4. 1.4How does Google determine local rankings?
  5. 1.5What is the local search customer journey?

Module 2: Google Business Profile

  1. 2.1How to set up a Google Business Profile
  2. 2.2How to verify a Google Business Profile
  3. 2.3How to choose the right business categories
  4. 2.4How to optimize business information and services
  5. 2.5How to add photos, videos, products, and updates
  6. 2.6How to manage multiple locations in Google Business Profile
  7. 2.7Service-area businesses vs. storefronts

Module 3: Local Keyword Research and Search Intent

  1. 3.1How to find local keywords
  2. 3.2City, neighborhood, and service-based keywords
  3. 3.3Understanding near me searches
  4. 3.4Transactional vs. informational local intent
  5. 3.5How to research local competitors and keywords
  6. 3.6How to map keywords to locations and services

Module 4: Local Landing Pages and Website Optimization

  1. 4.1How to create location landing pages
  2. 4.2How to optimize local service pages
  3. 4.3How to write location-relevant titles and content
  4. 4.4How to build location and service page architecture
  5. 4.5How to avoid duplicate and thin location pages
  6. 4.6Local business schema and structured data
  7. 4.7How to keep your website and Business Profile consistent

Module 5: Reviews and Reputation Management

  1. 5.1Why do reviews matter for local businesses?
  2. 5.2How to build a customer review generation process
  3. 5.3How to respond to positive and negative reviews
  4. 5.4How to handle fake or policy-violating reviews
  5. 5.5Review policies and ethical reputation management
  6. 5.6How to monitor review trends and customer sentiment

Module 6: Local Citations and Business Listings

  1. 6.1What are local citations?
  2. 6.2Name, address, and phone number consistency
  3. 6.3How to find relevant business directories
  4. 6.4How to create and update business listings
  5. 6.5How to identify duplicate and incorrect listings
  6. 6.6Industry-specific and local directory opportunities

Module 7: Local Authority and Competitive Visibility

  1. 7.1How to analyze local search competitors
  2. 7.2How to earn local links through community partnerships
  3. 7.3Local sponsorships, organizations, and media
  4. 7.4How to build local brand recognition
  5. 7.5How to evaluate competitor reviews and business profiles
  6. 7.6How to identify local visibility gaps

Module 8: Local Search Tracking and Reporting

  1. 8.1How to track local rankings across geographic areas
  2. 8.2Understanding Google Business Profile performance
  3. 8.3How to measure calls, website visits, and direction requests
  4. 8.4How to track local leads and conversions
  5. 8.5How to use Google Search Console and Analytics for local SEO
  6. 8.6How to create local search performance reports

Module 9: Local Search Strategy by Business Type

  1. 9.1Local search for restaurants and retail stores
  2. 9.2Local search for service-area businesses
  3. 9.3Local search for professional services
  4. 9.4Local search for healthcare and other regulated industries
  5. 9.5Local search for multi-location businesses
  6. 9.6Local search for new and small businesses

Module 10: Local Search Audits and Practical Projects

  1. 10.1How to conduct a local search audit
  2. 10.2How to audit a Google Business Profile
  3. 10.3How to check local landing pages and citations
  4. 10.4How to evaluate reviews and competitor visibility
  5. 10.5How to build a prioritized local search action plan
  6. 10.6How to create a 30-day local search improvement plan

How to check local landing pages and citations

This lesson covers

  • How to audit location and service pages
  • How to check schema and mobile usability
  • How to audit citations and NAP
  • How to record website and citation fixes

Short answer

To check local landing pages, review each location and service page for a clear local title, unique content, NAP that matches the profile, embedded map, reviews, call to action, schema, mobile usability, and indexing. To check citations, search for listings, compare NAP with your official version, find duplicates and missing core listings, then record each fix.

Landing page checklist

For each location and service page, check:

  • Title tag has the service and location, under about 60 characters
  • H1 matches the page topic
  • Unique content, not copied from other location pages
  • NAP matches the Google Business Profile exactly
  • Embedded map and directions, for storefronts
  • Local proof: photos, reviews, projects from that area
  • Call to action: call, message, or book
  • Internal links to related services and locations
  • Schema: LocalBusiness markup that passes testing
  • Mobile usability: readable text, tappable buttons, fast load
  • Indexed: confirmed in Search Console with URL Inspection

Run the checks

  • Use Search Console’s URL Inspection to confirm indexing.
  • Use the Rich Results Test for schema.
  • Open each page on your phone. Can you call in one tap?
  • Compare two location pages side by side for duplicate text.

Citation checklist

Using your citation tracker:

  1. Search the business name, phone, and old addresses.
  2. Compare every listing’s NAP with the official version.
  3. Mark duplicates and wrong details.
  4. Check the core platforms: Google, Apple, Bing, Facebook.
  5. Note missing listings in key local and industry directories.

Record findings

Add each issue to the audit sheet with severity. Examples:

  • “Pasig page | Copied text from Marikina page | Medium | Rewrite with local proof”
  • “Yellow Pages | Old phone number | High | Update listing”

Quick quiz

1. How do you check if a page is indexed?
2. What should match the Business Profile exactly?
3. Which listing problem is high severity?

Common mistakes

  • Only checking the homepage. Audit every location and service page.
  • Skipping mobile checks. Most local searchers use phones.
  • Forgetting old addresses. They hide outdated listings.

Your action

Audit the pages and citations of your chosen business. Your progress saves on this device.

Key terms

Landing page audit
A check of the pages customers land on from local searches.
Indexed
Visible in Google's search results.
Mobile usability
How easy a page is to use on a phone.
Citation audit
A review of all listings for accuracy and gaps.
Missing listing
An important platform where the business is not listed.

Questions beginners ask

How do I check if a page is indexed?

Use the URL Inspection tool in Search Console, or search site: plus the page URL.

How do I test schema?

Use Google's Rich Results Test or the Schema Markup Validator.

Should I use a citation tool?

For many locations, yes. For one location, manual searches work.

Related lessons

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