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All lessons in Local SEO Lesson 3.6 of 61

Module 1: Introduction to Local Search

  1. 1.1What is local search marketing?
  2. 1.2How does Google local search work?
  3. 1.3Google Search vs. Google Maps: what's the difference?
  4. 1.4How does Google determine local rankings?
  5. 1.5What is the local search customer journey?

Module 2: Google Business Profile

  1. 2.1How to set up a Google Business Profile
  2. 2.2How to verify a Google Business Profile
  3. 2.3How to choose the right business categories
  4. 2.4How to optimize business information and services
  5. 2.5How to add photos, videos, products, and updates
  6. 2.6How to manage multiple locations in Google Business Profile
  7. 2.7Service-area businesses vs. storefronts

Module 3: Local Keyword Research and Search Intent

  1. 3.1How to find local keywords
  2. 3.2City, neighborhood, and service-based keywords
  3. 3.3Understanding near me searches
  4. 3.4Transactional vs. informational local intent
  5. 3.5How to research local competitors and keywords
  6. 3.6How to map keywords to locations and services

Module 4: Local Landing Pages and Website Optimization

  1. 4.1How to create location landing pages
  2. 4.2How to optimize local service pages
  3. 4.3How to write location-relevant titles and content
  4. 4.4How to build location and service page architecture
  5. 4.5How to avoid duplicate and thin location pages
  6. 4.6Local business schema and structured data
  7. 4.7How to keep your website and Business Profile consistent

Module 5: Reviews and Reputation Management

  1. 5.1Why do reviews matter for local businesses?
  2. 5.2How to build a customer review generation process
  3. 5.3How to respond to positive and negative reviews
  4. 5.4How to handle fake or policy-violating reviews
  5. 5.5Review policies and ethical reputation management
  6. 5.6How to monitor review trends and customer sentiment

Module 6: Local Citations and Business Listings

  1. 6.1What are local citations?
  2. 6.2Name, address, and phone number consistency
  3. 6.3How to find relevant business directories
  4. 6.4How to create and update business listings
  5. 6.5How to identify duplicate and incorrect listings
  6. 6.6Industry-specific and local directory opportunities

Module 7: Local Authority and Competitive Visibility

  1. 7.1How to analyze local search competitors
  2. 7.2How to earn local links through community partnerships
  3. 7.3Local sponsorships, organizations, and media
  4. 7.4How to build local brand recognition
  5. 7.5How to evaluate competitor reviews and business profiles
  6. 7.6How to identify local visibility gaps

Module 8: Local Search Tracking and Reporting

  1. 8.1How to track local rankings across geographic areas
  2. 8.2Understanding Google Business Profile performance
  3. 8.3How to measure calls, website visits, and direction requests
  4. 8.4How to track local leads and conversions
  5. 8.5How to use Google Search Console and Analytics for local SEO
  6. 8.6How to create local search performance reports

Module 9: Local Search Strategy by Business Type

  1. 9.1Local search for restaurants and retail stores
  2. 9.2Local search for service-area businesses
  3. 9.3Local search for professional services
  4. 9.4Local search for healthcare and other regulated industries
  5. 9.5Local search for multi-location businesses
  6. 9.6Local search for new and small businesses

Module 10: Local Search Audits and Practical Projects

  1. 10.1How to conduct a local search audit
  2. 10.2How to audit a Google Business Profile
  3. 10.3How to check local landing pages and citations
  4. 10.4How to evaluate reviews and competitor visibility
  5. 10.5How to build a prioritized local search action plan
  6. 10.6How to create a 30-day local search improvement plan

How to map keywords to locations and services

Covered here

  • What local keyword mapping is
  • How to assign keywords to pages
  • How to avoid two pages fighting for one keyword
  • How to plan pages you still need

Short answer

Local keyword mapping means assigning each local keyword to one page or profile. Map broad brand and category searches to your Google Business Profile and homepage. Map each service to a service page, and each strong service plus location pair to a location page. One main keyword per page prevents overlap and shows which pages to build.

What a keyword map is

A keyword map is a simple table. Each row is a page. Each page gets one primary keyword and a few supporting keywords.

PagePrimary keywordSupporting keywords
HomepageJuan’s Aircon Servicesaircon services Pasig
Aircon cleaning pageaircon cleaning Pasigaircon cleaning service, split type cleaning
Aircon repair pageaircon repair Pasigaircon not cooling, aircon leaking
Marikina pageaircon cleaning Marikinaaircon services Marikina

How to assign keywords

Use this order:

  1. Brand and broad category searches go to the homepage and your Google Business Profile.
  2. Each main service gets its own service page.
  3. Strong service plus location pairs get location pages, but only where you truly serve.
  4. Informational questions go to blog guides.

Avoid cannibalization

Keyword cannibalization happens when two pages target the same search. Google may pick the wrong one, or rank neither well.

If two pages share a primary keyword, merge them or change one page’s focus.

Find content gaps

When a valuable keyword has no page, you have a content gap. List these as pages to build. Module 4 shows how to build them well.

Your Google Business Profile usually links to your homepage or the matching location page. Use the map to decide which one.

Try it

Map each keyword to the right page type.

Where should this keyword go?

  • Juan's Aircon Services

  • aircon repair

  • aircon cleaning Marikina

  • how often should aircon be cleaned

Quick quiz

1. How many primary keywords should a page have?
2. What is keyword cannibalization?
3. Where should brand searches go?

Common mistakes

  • Two pages for one keyword. Merge or refocus them.
  • Location pages for areas you do not serve. Build only real ones.
  • Never updating the map. Add new services and areas as you grow.

Your action

Create a simple keyword map for your chosen business. Your progress saves on this device.

Key terms

Keyword map
A table showing which keyword each page targets.
Primary keyword
The main search a page is built for.
Supporting keywords
Related phrases a page also covers.
Keyword cannibalization
When two of your pages compete for the same search.
Content gap
A keyword with no page assigned yet.

Questions beginners ask

Can one page target several keywords?

Yes, if they share the same intent, like 'aircon cleaning' and 'aircon cleaning service.' Give each page one primary keyword.

Where should brand searches go?

Your homepage and Google Business Profile.

How often should I update the map?

Review it every few months, or when you add services or areas.

Related lessons

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