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All lessons in Digital and Web Analytics Lesson 4.2 of 32

Module 1: Introduction to Digital Analytics

  1. 1.1What is digital analytics?
  2. 1.2The four types of analytics
  3. 1.3Connecting analytics to business objectives and KPIs

Module 2: Analytics Data and Measurement Planning

  1. 2.1How to build a measurement plan
  2. 2.2Key metrics for each marketing channel
  3. 2.3Data sources, collection, and data quality
  4. 2.4Segmentation and personalization

Module 3: Web Analytics Fundamentals

  1. 3.1Users, sessions, page views, and events
  2. 3.2Traffic sources, channels, and UTM parameters
  3. 3.3Landing pages and user behavior
  4. 3.4Engagement metrics and conversion metrics
  5. 3.5Reading reports, trends, and anomalies

Module 4: Analytics Tools and Platforms

  1. 4.1Google Analytics 4 fundamentals
  2. 4.2Google Search Console performance data
  3. 4.3Adobe Analytics overview
  4. 4.4Tag management and tracking implementation
  5. 4.5Connecting tools and choosing the right stack

Module 5: Conversion Funnels and Optimization

  1. 5.1What is a conversion?
  2. 5.2Conversion funnels and drop-off points
  3. 5.3How to calculate conversion rate
  4. 5.4Prioritizing conversion improvements
  5. 5.5Introduction to A/B testing

Module 6: Digital Marketing Performance Analysis

  1. 6.1Measuring SEO and paid advertising performance
  2. 6.2Social, content, and landing page performance
  3. 6.3Comparing acquisition channels
  4. 6.4Evaluating campaigns and avoiding vanity metrics

Module 7: Reporting, Visualization, and Insights

  1. 7.1Building a marketing performance report
  2. 7.2Data visualization and dashboards
  3. 7.3Comparing periods and benchmarking
  4. 7.4Turning data into actionable recommendations

Module 8: Analytics Projects and Practical Assessment

  1. 8.1Analytics case study: Isla Coffee Co.
  2. 8.2Final assessment: digital analytics case study

Google Search Console performance data

In this lesson

  • The four Search Console performance metrics
  • How to filter by query, page, and device
  • How Search Console and GA4 work together

Short answer

Google Search Console shows how your site performs in Google Search before anyone clicks. Its performance report gives impressions, clicks, click-through rate, and average position, filtered by query, page, country, device, and date. GA4 shows what happens after the click, so using both gives you the full organic search picture.

Performance metrics

  • Impressions: how often the site appeared in results.
  • Clicks: how often users clicked through.
  • CTR: clicks divided by impressions.
  • Average position: typical ranking position.

Filter by query, page, country, device, and date. Search Console also reports indexing problems, page experience, and manual penalties.

Before and after the click

GA4 shows what happens after the click. Search Console shows what happens before it. Link the two in GA4 to see search queries next to on-site behavior. For SEO-specific analysis, see our SEO for Beginners course.

Quick quiz

1. Which tool shows impressions in Google Search?
2. CTR equals...

Your action

Key terms

Impressions
How often your site appeared in search results.
Clicks
How often users clicked your result.
CTR
Clicks divided by impressions.
Average position
Your typical ranking spot.

Questions beginners ask

Is Search Console free?

Yes, for any site you can verify.

Why don't Search Console clicks match GA4 sessions?

They count different things in different ways. Use each for trends.

Related lessons

Want someone to set up your analytics and reporting while you learn? The team at Remar Digital can help.