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All lessons in SEO for Beginners Lesson 2.5 of 26

Module 0: Introduction

  1. 0.1What is a search engine?
  2. 0.2How do search engines work?
  3. 0.3What is SEO?
  4. 0.4How to start SEO

Module 1: Keyword Research

  1. 1.1What are keywords in SEO?
  2. 1.2What is search intent?
  3. 1.3How to find keywords for your website
  4. 1.4Keyword difficulty
  5. 1.5Keyword mapping

Module 2: On-Page SEO

  1. 2.1What is on-page SEO?
  2. 2.2How to optimize a page for a keyword
  3. 2.3How to write title tags and meta descriptions
  4. 2.4How to use headings for SEO
  5. 2.5Internal linking for SEO

Module 3: Link Building

  1. 3.1What is link building?
  2. 3.2What makes a good backlink?
  3. 3.3How to get backlinks for beginners
  4. 3.4Blogger outreach

Module 4: Technical SEO Basics

  1. 4.1What is technical SEO?
  2. 4.2How to check if a page is indexed
  3. 4.3How to find broken links on a website
  4. 4.4XML sitemap and robots.txt for beginners
  5. 4.5How to do a basic SEO audit

Module 5: Measuring SEO Results

  1. 5.1How to set up Google Search Console
  2. 5.2Clicks, impressions, CTR, and position explained
  3. 5.3Your SEO action plan

Internal linking for SEO

This lesson covers

  • What internal links are
  • How to write good anchor text
  • How internal links help search engines find pages

Short answer

Internal links are links from one page on your website to another page on the same site. They help visitors find related content. They also help Google and other search engines discover your pages, understand how they connect, and see which pages matter most. Use clear anchor text that describes the page you link to.

An internal link points to a page on your own site. An external link points to a different website.

Internal links do three jobs:

  1. Help visitors. A reader of “how to start a sari-sari store” may also want “sari-sari store supplier list.”
  2. Help crawling. Search engine bots follow links to discover pages (Lesson 0.2).
  3. Share importance. Pages with many internal links look more important. Some ranking value, often called link equity, passes through links.

A page with no internal links pointing to it is an orphan page. Search engines may never find it.

Anchor text: the words you link

Anchor text is the clickable text of a link. It tells readers and search engines what to expect on the other page.

Anchor textGood or badWhy
click hereBadSays nothing about the page
this articleBadToo vague
how to renew your driver’s licenseGoodClear and descriptive
LTO license renewal requirementsGoodSpecific and natural

Vary your anchor text a little. Linking every time with the exact same keyword looks forced.

Topic clusters: an easy linking plan

A topic cluster is a group of pages on one topic, linked together.

Topic cluster: pillar page linked to cluster pagesKeywordsSearch intentTitle tagsHeadingsInternal linksBacklinksPillarSEO basics
Cluster pages link to the pillar, and the pillar links back to each one.
  • Pillar page: A main guide, like “SEO for beginners.”
  • Cluster pages: Detailed pages on parts of the topic, like “what are keywords.”

Each cluster page links to the pillar. The pillar links to every cluster page. Cluster pages link to each other when it helps the reader. This course is built exactly this way.

  1. Link new pages from older ones. Every new page should get at least two links from existing pages.
  2. Link from your strongest pages. Pages with traffic or backlinks pass more value.
  3. Link where it helps. Add links inside the text where the reader would want more.
  4. Fix orphan pages. Find pages with no links and connect them.
  5. Keep menus simple. Your main navigation should link to your most important pages.

Anchor text quiz

Each question shows a sentence with a link. The reader picks the best anchor text.

1. “Learn more about ___.” Best:
2. You link to a page about GCash cash-in fees. Best:
3. Which is an orphan page?

Common mistakes

  • Using “click here” everywhere. It wastes a chance to describe the page.
  • Adding too many links in one paragraph. Link only what helps.
  • Linking to broken pages. Check links after you delete or move a page (Lesson 4.3).
  • Forgetting old content. Go back and link old posts to your new ones.

Your action

Key terms

Internal link
A link to another page on the same website.
External link
A link to a different website.
Anchor text
The clickable words in a link.
Orphan page
A page with no internal links pointing to it.
Link equity
The ranking value that can pass from one page to another through links.
Topic cluster
A pillar page and related pages linked together.

Questions beginners ask

How many internal links should a page have?

There is no fixed number. Add links wherever they help the reader, usually a few per page.

Should internal links open in a new tab?

Usually no. Keep internal links in the same tab so reading feels natural.

Related lessons

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