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All lessons in SEO for Beginners Lesson 1.3 of 26

Module 0: Introduction

  1. 0.1What is a search engine?
  2. 0.2How do search engines work?
  3. 0.3What is SEO?
  4. 0.4How to start SEO

Module 1: Keyword Research

  1. 1.1What are keywords in SEO?
  2. 1.2What is search intent?
  3. 1.3How to find keywords for your website
  4. 1.4Keyword difficulty
  5. 1.5Keyword mapping

Module 2: On-Page SEO

  1. 2.1What is on-page SEO?
  2. 2.2How to optimize a page for a keyword
  3. 2.3How to write title tags and meta descriptions
  4. 2.4How to use headings for SEO
  5. 2.5Internal linking for SEO

Module 3: Link Building

  1. 3.1What is link building?
  2. 3.2What makes a good backlink?
  3. 3.3How to get backlinks for beginners
  4. 3.4Blogger outreach

Module 4: Technical SEO Basics

  1. 4.1What is technical SEO?
  2. 4.2How to check if a page is indexed
  3. 4.3How to find broken links on a website
  4. 4.4XML sitemap and robots.txt for beginners
  5. 4.5How to do a basic SEO audit

Module 5: Measuring SEO Results

  1. 5.1How to set up Google Search Console
  2. 5.2Clicks, impressions, CTR, and position explained
  3. 5.3Your SEO action plan

How to find keywords for your website

Your roadmap for this lesson

  • How to brainstorm seed keywords
  • Free ways to find keyword ideas
  • How to pick keywords worth targeting

Short answer

To find keywords for your website, start with a few seed keywords that describe what you offer. Then grow them into longer phrases using free tools: search engine autocomplete, “People also ask,” related searches, Google Keyword Planner, and Bing Webmaster Tools. Finally, keep the keywords that match your offer, have clear intent, and show some search volume.

Step 1: Brainstorm seed keywords

Seed keywords are short words that describe your business or topic. Write what you sell, the problems you solve, and where you serve.

Example for a home cleaning service in Pasig:

  • Services: house cleaning, deep cleaning, aircon cleaning
  • Problems: dusty aircon, post-renovation mess, move-out cleaning
  • Place: Pasig, Ortigas, Kapitolyo

Also ask your customers how they describe your service. Their words beat your company’s internal terms.

Step 2: Grow ideas with free tools

  1. Autocomplete. Type a seed keyword into Google or Bing slowly. The suggestions that appear are real searches people make. Try adding letters: “aircon cleaning a,” “aircon cleaning b.”
  2. People also ask. This box shows questions related to your search. Each question can become a section or a full page.
  3. Related searches. Scroll to the bottom of the results page. You will see more phrases people search.
  4. Google Keyword Planner. Free with a Google Ads account. It shows estimated monthly searches. You do not need to run ads to use it.
  5. Bing Webmaster Tools. Its Keyword Research tool shows search volume from Bing.
  6. Google Trends. It shows if interest in a topic is rising, falling, or seasonal, like “noche buena” every December.
  7. Your competitors. Look at the pages of businesses that rank well. Note the topics they cover that you do not.

Step 3: Pick keywords worth targeting

A seed keyword branching into long-tail keyword ideasaircon cleaningairconcleaning Pasigsplit type pricehow oftento cleanaircon cleaningnear meSources: autocomplete, People also ask, related searches
One seed keyword grows into many specific ideas.

Not every idea deserves a page. Keep a keyword when it passes these checks:

  • Relevant: It matches something you offer or know well.
  • Clear intent: You know what kind of page it needs (Lesson 1.2).
  • Some demand: People search it, even if only 20 or 30 times a month.
  • Winnable: The top results are not all huge brands (Lesson 1.4).

Brainstorm worksheet

  1. My business or topic: ____

  2. Five seed keywords: ____

  3. Ten longer phrases from autocomplete and People also ask: ____

  4. My top five keywords to target first: ____

Quick quiz

1. What are autocomplete suggestions?
2. Do you need to run ads to use Google Keyword Planner?
3. Which keyword should a Pasig cleaning service target first?

Common mistakes

  • Only using paid tools. Free tools give plenty of ideas for a new site.
  • Dropping low-volume keywords. A phrase with 30 searches can bring paying customers.
  • Forgetting questions. “How much” and “how to” searches are great page ideas.
  • Copying competitors exactly. Use them for ideas, then write something more helpful.

Your action

Key terms

Seed keyword
A broad starting word for finding more ideas.
Autocomplete
Search suggestions that appear while you type.
People also ask
A results box listing questions related to the search.
Google Keyword Planner
A free Google Ads tool that estimates search volume.
Google Trends
A free tool showing how interest in a topic changes over time.

Questions beginners ask

Are keyword volume numbers exact?

No. Tools give estimates and ranges. Use them to compare keywords, not as exact counts.

Should I research Tagalog keywords too?

Yes, if your customers search that way. Check autocomplete for Tagalog and Taglish versions.

Related lessons

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